Case Study
Icertis CKO 2026
A complete visual system for a company's most important week of the year.
A complete visual system for a company's most important week of the year.
Icertis needed a complete visual system for their annual Company Kickoff — four days, one hotel, 300 people in the room and a thousand more watching live. Every surface needed to speak the same language: stage, screens, signage, print, swag, and app.
The timeline was six weeks. The team was three people. There was no legacy system to build from — we started from a theme and built everything forward from there.
The theme they handed us: Next Starts Now. Forward motion as a mandate. Our job was to make every touchpoint feel like it meant something.
A company kickoff at this scale isn't one design problem. It's a dozen simultaneous ones that all have to resolve into a single coherent experience. We approached it as a system from day one — every deliverable designed against the same visual language so that a badge, a wall wrap, and a keynote slide all feel like they belong to the same event.
A full slide template system — not just a theme, but a complete set of layouts, infographic frameworks, and data visualization standards that any speaker could use and still look polished.
Wall wraps, elevator wraps, popup standees, and registration desk graphics — every surface of a full hotel buyout treated as part of the designed environment.
Multiple large-format digital screens, including the main stage display and registration desk video loop. Motion content designed to fill the room without overwhelming the live program.
Badges, lanyards, gala menu, branded swag — the tactile touchpoints that people carry out of the room and remember the event by.
The slide system had to work for everyone — from the CEO keynote to the breakout session presenter who'd never touched a deck before. We built a template set with enough flexibility that speakers could tell their own story, and enough guardrails that the event still looked like one coherent thing when 15 different people took the stage.
The infographic work was where the visual system had the most room to breathe. Data-heavy slides reframed as visual narratives, not spreadsheets with a logo on them.
300 people in a ballroom for four days. The design either holds up at that scale or it doesn't. The environmental system had to read from across the room and hold up in close detail. The stage had to look like it belonged to something.
It did.
The physical touchpoints are what people take home. Badges, lanyards, gala programs, branded swag — each one an extension of the same visual system, not an afterthought. At a full hotel buyout, these details are visible everywhere, all the time. They either reinforce the event or they undercut it.
