Case Study
Nintex Evolve
Transforming a three-day meeting into a world-class sales kickoff program
Transforming a three-day meeting into a world-class sales kickoff program
Nintex's sales kickoff was exactly that — a three-day meeting. No name. No identity. A room full of salespeople sitting through slide decks.
The brief: turn it into an event. Give it a name, give it energy, build it on a newly relaunched brand with no existing system to start from. We delivered that in year one. Then came back and made it better.
We named it Evolve — the company's transformation and the growth expected of every person in the room, captured in one word.
From there we built a visual system with its own personality — tied to Nintex's brand but distinct enough to feel like something. Every touchpoint carried it: the first email, the badge around your neck, the moment you walked on stage to accept an award.
The Hyatt Regency Lake Washington became Evolve territory from the moment attendees arrived. Lobby banners, entrance totems, digital wayfinding, projected typography, a main stage designed to command attention. Nothing unbranded. Nothing an afterthought.
To transform a meeting into an event, we designed everything.
Naming, visual system, stage design, signage, wayfinding, lobby totems, projected typography
Keynote templates, executive decks, breakout layouts, motion graphics, award sequences, countdown bumpers
Badges, lanyards, programs, swag, award materials, notebooks
Event app UI, digital signage, pre-event emails, real-time day-of updates
[PLACEHOLDER — confirm attribution with Rick; see comment above]
Every speaker worked from the same visual system. Not a collection of one-off slides: a designed template library covering title slides, data visualizations, section dividers, quote formats, and more.
The result was a cohesive experience from the first keynote to the last breakout. No rogue fonts. No off-brand decks sneaking in from someone's personal laptop.
The physical touchpoints carried the same design rigor as the digital ones. Badges, lanyards, programs, and swag were designed as a system, not a checklist.
We designed moments, not just surfaces. The NINTEX letter installation — oversized white letters lit from below, surrounded by mirror spheres in the brand palette — became the event's signature photo opportunity. Nearly every attendee took a photo there.
We also built oversized "refrigerator poetry" signs: phrases from the event theme and Nintex's sales culture that attendees could hold up and photograph. Low-tech, high-engagement, completely on-brand.
Built the Evolve brand and complete visual system from scratch, aligned to Nintex's newly relaunched identity. Established every template, standard, and production process under a tight timeline. Massive scope, executed under pressure.
Returned with the system already proven. Evolved the activations, refined the environmental design, and executed with zero production chaos. The difference between building a program and running one.
That repeatability is the point. Every template, every vendor relationship, every decision made in year one reduced the cost and complexity of year two. That's what a design system buys you.
"Wildly positive feedback from attendees and leadership. The sales team finally had an event that matched the energy and ambition of the company."
Evolve became something the Nintex sales organization looked forward to — not a meeting they had to attend, but an event they wanted to be at. A moment to celebrate wins, recalibrate, and feel what it means to be part of a global team.
The system compounds. Year two was faster, cheaper, and better executed because the infrastructure already existed. That's the difference between executing a brief and building a program.
