Case Study
Nintex Evolve
Transforming a three-day meeting into a world-class sales kickoff program
Transforming a three-day meeting into a world-class sales kickoff program
Before we stepped in, Nintex's sales kickoff was just that: a three-day meeting. No event name. No cohesive visual identity. Just a room full of salespeople sitting through slide decks.
The brief was ambitious: turn this into an event. Give it a name. Give it energy. Make the sales team feel like they belong to something, and get them fired up to sell. Execute it against a newly relaunched brand, on a tight timeline, with no existing system to build from.
We delivered that in year one. Then we came back and made it better.
The event needed an identity before it needed anything else. We named it Evolve: a name that captured the company's transformation and the growth expected of every person in the room.
From there, we built a complete visual system tied to Nintex's relaunched brand while giving the event its own distinct personality. Every touchpoint reinforced that identity: from the first email invite to the badge around your neck to the moment you walked onto the main stage to accept an award.
The Hyatt Regency Lake Washington became Evolve territory from the moment attendees arrived. The brand extended across every surface: lobby banners, room entrance totems, digital wayfinding, projected typography on walls, and a main stage designed to command attention.
Nothing was left unbranded. Nothing was an afterthought.
To transform a meeting into an event, we designed everything.
Every speaker worked from the same visual system. Not a collection of one-off slides: a designed template library covering title slides, data visualizations, section dividers, quote formats, and more.
The result was a cohesive experience from the first keynote to the last breakout. No rogue fonts. No off-brand decks sneaking in from someone's personal laptop.
The physical touchpoints carried the same design rigor as the digital ones. Badges, lanyards, programs, and swag were designed as a system, not a checklist.
Beyond the stage and signage, we designed moments. The NINTEX letter installation became the event's signature photo opportunity: oversized white letters lit from below, surrounded by oversized mirror spheres in the brand palette. Nearly every attendee took a photo there.
We also created a set of oversized "refrigerator poetry" signs attendees could hold up and photograph with — phrases pulled from the event theme and Nintex's sales culture. Low-tech, high-engagement, and completely on-brand.
Built the Evolve brand and complete visual system from scratch, aligned to Nintex's newly relaunched identity. Established every template, standard, and production process under a tight timeline. Massive scope, executed under pressure.
Returned with the system already proven. Evolved the activations, refined the environmental design, and executed with zero production chaos. The difference between building a program and running one.
That repeatability is the point. Every template, every vendor relationship, every design decision made in year one reduced the cost and risk of year two. That is what a design system buys you.
Year 2 opened with a custom customer tee-up video, designed to warm the room and set context before a featured speaker took the stage. One event. Built to land once.
"Wildly positive feedback from attendees and leadership. The sales team finally had an event that matched the energy and ambition of the company."
Evolve became something the Nintex sales organization looked forward to: a moment to celebrate wins, align on strategy, and feel the weight of being part of a global team. Not a meeting. An event.
More importantly, we built infrastructure that compounds. The design system, templates, and production playbook from year one made year two faster, cheaper, and better. That is what separates an agency that executes a brief from one that builds a program.
